Milwaukee Organic - Milwaukee's Eco Friendly Site

Milwaukee Organic - Milwaukee's Eco Friendly Site

Leading Natural and Organic Personal Care Line, Nubian Heritage, Launches in 97 JCPenney Salon Departments with Stellar Results

New York, NY (PRWEB) October 17, 2007 -- With over fifteen years of experience producing organic lifestyle products, New York based, fragrance, hair & skin care manufacturer, Sundial Brands -- an operating unit of the Sundial Group, LLC - announces the launch of four Nubian Heritage unisex skin care collections in 97 JCPenney salon stores across the country: Olive Butter with Avocado & Green Tea (Ultra-Moisturizing), Raw Shea Butter (Heal, Nourish & Protect), African Black Soap (Anti-Acne & Detoxifying), and Coconut & Papaya (Anti-Aging). Only available in pre-packaged Gift Sets and retailing for $20.00 a set, each bundle contains a selection of soap, lotion, a body loofah, and a moisturizing body mist or facial scrub produced exclusively for the Salon Department at select JCPenney stores.

Having sold over four million units in 2006, Nubian Heritage is one of the leading natural and organic product lines in the country and the only one directly addressing the unique skin care needs of multi-cultural consumers. With 10 Collections under the Nubian Heritage brand and 210 SKUs ranging from African Black Soap Facial Scrub to Raw Shea Butter Hand Crème, Honey & Black Seed Body Scrub and Lemongrass & Tea Tree infused Shea Butter, Nubian Heritage offers the most diverse and complete skin care line for multi-cultural consumers in the market today.

"It is very fulfilling to have a leading retailer like JCPenney address the unique skin care needs of their multi-cultural consumers in a targeted, meaningful and respectful way through a culturally authentic brand like Nubian Heritage," explains Richelieu Dennis, Chief Experience Officer of Sundial Brands, LLC. "We are extremely proud to be a partner in this ground breaking effort where the consumer really wins because effectiveness, authenticity and community commerce are the core values upon which Nubian Heritage is built."

The Nubian Heritage brand combines only the purest ingredients from around the globe based on traditional African, South American, Asian and European remedies and recipes that have been handed down for generations, each possessing its own individual benefits. Olive Butter with Avocado & Green Tea set is combined with Ginseng Extract to provide deep hydration simultaneously repairing the effects of aging, while the Raw Shea Butter selection adds Soy Milk, Vitamin E, Frankincense and Myrrh to aid in the healing process of all skin types including sensitive skin. The African Black Soap collection, made with Shea Butter, Palm Ash, Plantain Peel Extract, Papaya Enzymes and Salicylic Acid, gently balances problem skin; daily use can effectively treat acne, and stabilize most skin tones. The Coconut & Papaya collection provides a mix of Comfrey root extract, Shea Butter, Coconut oil and Papaya enzymes that absorb into the skin protecting it from wrinkles and blemishes.

Although created for the multi-cultural consumer, the Sundial Group's extensive knowledge of essential oils, fragrances and trend research, allows for Nubian Heritage products to achieve mass appeal cutting across all ethnicities.

Nubian Heritage is also available at select Sundial stores and online.

About Sundial Group, LLC:

Consisting of three operating units; Sundial Creations, Sundial Stores and Sundial Brands, the Sundial Group, LLC was founded in 1992 to address the personal care and lifestyle needs of multi-cultural consumers. Starting out as street vendors in New York City, partners Richelieu Dennis (Chief Experience Officer) and Nyema Tubman (President) have been at the forefront of creating culturally authentic, natural and organic lifestyle products for 16 years. Since its inception in 1991, they have grown from selling Body Oils, Incense, Shea Butter and Black Soap on city sidewalks on the streets of New York into the Sundial Group, LLC with more than 70 Team Members, a 50,000 sq. ft. state of the art manufacturing facility in Long Island, 6 of its own retail stores, 12 brands under management with retail partners across the country and internationally. To learn more about the Sundial brands online.

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