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Poker Creations Launches Third Online Promotion With Milwaukee's Best Light

Framingham, MA (PRWEB) June 13, 2007 -- Poker Creations, a wholly owned division of Power Play Development (PWPY.pk) and the leader in US-compliant online poker promotion applications, announced a multi-week poker promotion agreement with Milwaukee's Best Light Beer and Casino Media Group. Milwaukee's Best Light, the official presenting sponsor of the World Series of Poker (WSOP), has kicked off its seven-week "Online Virtual Poker Challenge" promotion, awarding one seat per week to the 2008 WSOP Main Event. The poker tournaments, which invite legal-drinking-age consumers to enter and play at www.milbestlight.com, are free and culminate in a weekly grand prize tournament to award the seat to next year's prestigious $10,000 buy-in championship event.

"In light of the recently enacted Unlawful Internet Gambling Enforcement Act, this promotion shows that online poker in the US is anything but dead," stated Michael Clebnik, CEO of Poker Creations. "The Milwaukee's Best Light promotion highlights our unique advergaming platform, making the sponsor a truly integrated part of the action. These types of sponsor driven and advertiser supported online promotions are the future of poker in the US, and we stand ready to provide the infrastructure and logistics to enable brands to offer such robust and compelling contests."

"Milwaukee's Best Light has been the beer of choice at countless poker games around the country for years, so what better way to show our appreciation than by giving poker players a chance to win a seat to the most prestigious poker tournament in the world," said Kevin Rutherford, Milwaukee's Best Light senior brand manager. "It's true that Milwaukee's Best Light is the official beer of the World Series of Poker, but we're also the unofficial beer of poker games everywhere."

Each week, from June 3 through July 22, eligible consumers can visit www.milbestlight.com, play Texas Hold'em Poker and attempt to increase their point total to position themselves for the weekly grand prize tournament. Players can accumulate bonus points by logging on each day, answering trivia questions, referring friends to the website, entering product codes found on specially marked packages and by taking brief surveys. Then, every Sunday at 4 p.m. Eastern, the top 500 qualifiers will compete for a $10,000 seat to the 2008 WSOP Main Event along with round-trip airfare, hotel accommodations and $1,000 spending money.

The contest rules and additional details about the "Online Virtual Poker Challenge" are available at www.milbestlight.com.

About Poker Creations
Poker Creations is a Massachusetts based Marketing and Promotions Company that offers private-branded online poker applications to national brands, portals and corporations seeking to leverage and extend their brands via the exploding growth and interest in poker. Poker Creations is operated by a seasoned team of software executives with extensive backgrounds in outsourced Internet technologies.

For more information please visit www.pokercreations.com.
Contact:
Michael Clebnik CEO
1-508-405-2224 ext 224

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